Wednesday, September 22, 2010

Response to

Some of you were put off by my post titled "Nissan probably reads my blog". In it I wrote a satirical piece praising Nissan's new ad. While the car is indeed, a small step in the right direction when it comes to energy independence, I was disgusted with Nissan's use of charismatic megafauna. It was a blatant attempt to tug at the heart strings of the viewer and guilt them into considering the car. The ad is also a reason why there is an environmental counter culture. There is a stigma of elitistism or a smug mentality when is come to driving a hybrid vehicle that is better for the environment. This ad reinforces the picture viewed by the public that the self-righteous owners of the car will be hugged by polar bears. The thought of that is repulsive and reaches new levels of absurdity. I for one am not a critic of the environmental movement, but after seeing this ad, I am afraid it has created hundreds more who are smart enough not to be feed the ridiculousness Nissan has created.

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