Nissan probably reads my blog.

I do periodic posts on tips that will save the planet once in a while. In it, I give tips and suggestions (though that should be commands) that will in fact save the glorious world we live in. It seems Nissan is being proactive to my approach, and has produced a vehicle and an ad campaign for it to send a message to the world.



I think my readers, being as dumb as they are, need an explanation of this ad. You see the polar bear encompasses everything about the fragile world, a juxtaposition of an animal if there was ever one. Large and powerful it viciously hunts down smaller, weaker and unworthy animals and eats them for survival, but the bear is dressed in the most pure and innocent color of the rainbow, White, it couldn't possibly want to harm anything. The polar bear in the ad travels far away, most likely in search of food given today's climate. The bears see a raccoon, a dirty and dark city dwelling vermin unfit for existence, Nissan spares showing you the bear's moral duty to rid the world of such creatures. The bear finds it way to a suburban community. The bear see a white man, married, progressively dressed in a natural shouldered brown blazer, dark jeans and sneakers. The bear then stands proudly, human-like and hugs the white man. My first thought for the bear's action was that who wouldn't want to hug that man of seemingly perfect Aryan blood, but no, do not make that mistake. The bear hugged the man because he was driving the Nissan Leaf, a car which symbolizes the antidote to environmental collapse.

Of course! To save the planet you must buy this new car and dump your old one, it only makes sense. Everyone needs to do it. The ad is perfect. It targets it demographic perfectly. Anyone gullible to believe the ad is gullible enough into buying the car.